New Telegraph

Waju Concept redefines fashion with ÌGBÀ Collections

 

In the ÌGBÀ Collection, which debuted at Africa Fashion Week Nigeria recently, Waju Fashion Concept Ltd. unveiled its boldest statement. The brand consistently combines tradition with modernity, reaffirming its position as a visionary force in global fashion. The name ÌGBÀ translates as “time” in Yoruba, and through the design, it urges the wearers to embrace history while stepping confidently into the future.

At its core, the collection is a celebration of time, honoring the Yoruba craftsmanship established centuries ago while pushing the boundaries of modern design. Each piece is meticulously crafted to give a balance of structure and fluidity, where the clothes are versatile yet rooted in cultural identity.

The Urban Dànsíki, presented as a new and fearless attempt to rethink traditional Dànsíki was truly striking. In its sophisticated silhouettes and refined detailing, it transforms a cultural staple into a statement piece for urban lifestyles. The Yoruba Kaftans, available in perforated silver-accented designs and structured belted versions, are ceremonial attire, blending timeless aesthetics with contemporary utility. Though the Urban Dànsíki and Yoruba Kaftans are boldly modernized traditional attire, their complex embroidery and contemporary adaptation risk overshadowing the simplicity and cultural essence of the originals. This tension is more apparent in whether the designs prioritize style over heritage.

Other collections include the SUIFI suits made with the traditional Yoruba fabrics, Ofi and Sòkòtò Alábè trousers which feature innovative inner-leg fabric inserts that improve not only comfort but fashion as well.
With the ÌGBÀ Collections, Waju Ltd. cements its reputation as a trailblazer in the fashion world.

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