New Telegraph

December 8, 2023

TECNO boosts phone camera with sensor shift technology

Smartphone maker focusing on global emerging markets, TECNO, has outlined an array of its latest technologies and achievements, which will be powering its android phones. Making the disclosure at a webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk,” TECNO said it will be deploying Sensor Shift, a new technology that will improve stability in photos and video imaging. According to the company, at a moment when shortvideo, social media and live streaming are gaining more popularity with youths around the world, a stabler camera will enable users to produce studio-quality videos and therefore have more fun with social networking sharing. “In the face of users’ growing demand for imaging stability, TECNO plans to release Sensor Shift technology in its new products in 2022, making it the first mobile phone brand in the Android system to do so,” the company disclosed. Speaking on the technology, Senior Product Manager of TECNO Image Technology, Jimmy Hsu, explained that Sensor Shift stabilizes images using sensor movements to compensate for vibrations rather than using lens movements as in existing cameras. “TECNO has broken through a technical barrier via an innovative circular plane design for FPC, realizing sensor movement on the roll axis, an advanced step forward from movement on the X- and Yaxis. During the simulation, it demonstrated 30 per cent better augmentation in stress performance than the traditional vertical design. Furthermore, TECNO R&D team realized another 60 per cent anti-shaking effect enhancement by optimizing the test environment and software,” he said. He added that compared to conventional Optical Imaging Stabilisation, TECNO’s sensor shift technology can achieve a response frequency of 5,000 adjustments per second. “In addition, further algorithm optimization will be used to improve the control accuracy of the technology to 350 per cent of the current level, relieving consumers from having to worry too much about the occasional hand jitter resulting in a blurry image. “TECNO is committed to continuous innovation, developing professional cameras for photography and videography, and empowering consumers to express their lifestyles through the power of future lens,” he said.

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