New Telegraph

Playhouse Communication, NCAC Forge Partnership To Showcase Nigeria’s Creative, Cultural Wealth

Playhouse Communication Limited, the creator of StoryStory- Hub, a leading digital platform for Nigerian sto- rytelling, and the National Council for Arts and Culture (NCAC) have announced a significant partnership aimed at spotlighting and preserving Nigeria’s abundant arts and cultural heri- tage. The partnership, marked by the signing of a Memorandum of Understanding (MoU) in Abuja, signifies a joint commitment to leveraging their respective expertise in nurturing, celebrating, and safeguarding Nigeria’s cultural legacy.

During the MoU signing ceremony, the Director-General of NCAC, Mr Obi Asika, disclosed that the partnership is aimed at creating a digital platform, envisioned as a comprehensive repos- itory of Nigeria’s cultural wealth featuring a wide array of content, including stories, artwork, music, and immersive cultural experiences. “We are deeply passionate about both showcasing and safeguarding Nigeria’s rich arts and cultural heritage.

The digital platform, born out of our partnership with Playhouse Communication Limited, will offer a kaleidoscopic window into Nigeria’s traditions, providing both Nigerians and global audiences with an opportunity to explore and engage with our nation’s cultural tapestry,” said Asika.

In response, the Man- aging Director, Playhouse Communication Limited and creator of the StoryStoryHub, Tolu Onile-Ere, expressed his satisfaction with the collaboration, emphasising Playhouse’s commitment to supporting and complementing the efforts of the National Council for Arts and Cul- ture (NCAC), by massively amplifying compelling stories of Nigeria’s rich arts and culture across various digital platforms. StoryStoryHub gained prominence in 2023 for its intensive campaign and dedication to amplifying uniquely created Nigeri- an stories on digital plat- forms. With a focus on highlighting the positive impact of the digital creative economy on people’s lives and careers, StorySto- ryHub has become a plat- form celebrated for pro- moting Nigeria’s creatives and inspiring the younger generation.

The National Council for Arts and Culture (NCAC), operating un- der the Federal Ministry of Arts, Culture and the Creative Economy, stands as a pillar in the development, promotion, and coordination of Nigerian arts and culture.

Through its diverse initiatives, the NCAC has been in- strumental in fostering a deeper appreciation for Nigeria’s cultural wealth both domestically and on the global stage. This collaboration be- tween Playhouse and NCAC represents a significant stride in harnessing the potential of digital platforms to safeguard and promote Nigeria’s cultural heritage, ensuring its enduring legacy for generations to come.

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