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Orijin partners ‘Fuji: A Opera’ to celebrate reinvention of Fuji with digital art

At Untitled, Fuji: A Opera hosted an exhibition of Fuji-themed digital artworks in partnership with Orijin to celebrate the re-invention of the fuji music genre.


The four-day exhibition, titled ORIJINALFUJIISART took place in two folds: a gallery exhibition led by digital artworks produced by a 24-year-old Nigerian artist, Bidemi Tata, and outdoor installations at three high traffic areas, where fuji music sub-culture was blended with digital art.


Speaking at a VIP preview of the art exhibition, the Senior Brand Manager, Orijin Nigeria, Funmilola Adigolo, expressed happiness following the success of ‘Orijinal Fuji Is Art’ exhibition as well as the first leg of Fuji vibrations – a platform dedicated to blending Fuji music with other genres and styles  “At Orijin Nigeria, invention pumps through our veins and we hold imagination in our hands, hence, our never-ending support for the creative industry.


We are all about propagating culture, especially, contemporary cultur. “This birthed our partnership with ‘Fuji: A Opera’, as Fuji music genre is all about expressing one’s individuality and originality through creativity; and this is what we are passionate about.


So, partnering ‘Fuji: A Opera’ to showcase African culture through fuji music to the world leveraging digital artworks, we are confidently affirming our strong hold in drawing new inspiration from the past and the present, while remaining authentically futuristic.”


The Project manager, Fuji: A Opera, Nkechi Obidi, while speaking, noted that the #OrijinalFujiIsArt exhibition was born out of a passion to preserve the essence and authenticity of the fuji music genre through digital art.


“The selected works are realistic considerations drawn with an imaginative flair. They aim to portray a visual metaphor for a genre of music misunderstood. We are indeed excited to partner with Bidemi Tata and Orijintobringour themefor this yeartolifewhichis: Recognizingthe past and reimagining the future through fuji music, “ Obidisaid.


Earlier, Fuji vibrations, a platform dedicated to blending Fuji music with other genres and styles witnessed Fuji artists share the same stage on Friday, December 3rd at Ogba, Ikeja Lagos.


Guest were offered delicious Orijinal cocktails while being pleasantly serenaded by wholesome music performances by some of the best fuji music powerhouses in Nigeria including Musibau Adisa Hemessy, Akeem Adisa Adesope, Alhaji Rasheed Ayinde Merenge; and Igwe Remi Aluko.


The fuji concerts continued last Friday, at Yaba with King Dr Saheed Osupa and Sulaimon Adio Atawewe performing, while the grand finale is slated for Sunday, 19th December at Muri Okunola park with KS1 Malaika/ Obesere and Pasuma Wonder. Guests can register to get their free tickets to these concerts by following @orijin_nigeria and @fujiopera on Instagram to get more information.

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