Tony Okuyeme 
One of the leading Nigerian beverage brands, Bigi Carbonated Soft Drink, has announced that it is again the headline sponsor of the 9th season of Nigerian Idol, Africa’s biggest music reality TV show, as it has previously powered it in three other editions – Seasons 6, 7, and 8.
This reaffirms Bigi’s commitment to supporting the growth and development of the Nigerian entertainment industry and empowering aspiring talents to achieve their dreams. Since her first sponsorship in season 6, Bigi has witnessed the rise of remarkable talents like Kingdom Kroseide, Progress Chukwuyem, and Victory Gbakara.
Season 8 saw Bigi go above and beyond with exciting campus activations, engaging live show activities like the life-size Bigi Chiller photobooth, and captivating events like the Ikeja City Mall Flash Mob and shoppers dash where the top three finalists bought household items worth over a million naira.
This season, Bigi promises to raise the bar even higher, ensuring its presence resonates throughout the entire journey. From pre-show events to live performances and beyond, the brand aims to be on the lips and in the hearts of everyone involved. Assistant Brand Manager, Bigi, Biola Aransiola, said they are excited to be back for Nigerian Idol Season 9.
“We can’t wait to share our exciting plans! As a brand that cares deeply for its consumers, Bigi wants to empower talent and provide a platform for dreams to take flight.” Aransiola adds, “Our partnership with Nigerian Idol is a reflection of our unwavering commitment to seeing young talents thrive and reach their full potential,” Aransiola stated, adding that Bigi’s partnership reflects a shared passion for nurturing talent and creating opportunities for young Nigerians to shine.
According to Aransiola, this aligns perfectly with the show’s theme, “Dare to Dream,” encouraging individuals to chase their aspirations and believe in their potential.
