New Telegraph-Admin 
The Lagos State Signage and Advertisement Agency (LASAA) has streamlined processes for obtaining necessary approvals, introduce transparent regulations and also launched compliance campaigns.
Managing Director, LASAA, Prince Fatiu Akiolu, disclosed this yesterday at a media parley with top executives from various media outlets in Lagos. He noted that over the past year, the agency had undertaken several initiatives aimed at creating a more favorable enabling environment for out-ofhome (OOH) practitioners.
“Our goal is to ensure that all stakeholders—advertisers, agencies and the public—benefit from a more organized and visually appealing advertising landscape,” Akiolu stated. Highlighting the agency’s commitment to sustainable practices, the LASAA boss noted that the agency’s efforts extended beyond visual impact.
“We are focused on fostering business practices that contribute to economic growth while ensuring public safety and environmental harmony,” he added.
The agency has also embraced digital technologies to enhance its operations, enabling better decision making and more impactful advertising outcomes.
Akiolu outlined key achievements under his leadership, including a thorough review of LASAA’s regulatory framework, which has led to more efficient signage registration and enforcement processes.
In a significant move to regularize advertising practices, LASAA recently launched an amnesty programme for unregistered signages, allowing businesses to register without penalties.
This initiative saw substantial participation, reflecting LASAA’s dedication to fostering a compliant advertising environment.
“This has led to the resolution of conflicts, better compliance with regulations and the overall improvement of the advertising environment in Lagos,” the LASAA boss explained.
Akiolu emphasized the importance of continuous stakeholder engagement, which has been instrumental in resolving conflicts and improving compliance with regulations.
“Our collaboration with OAAN and other industry stakeholders will remain a cornerstone of our efforts to drive innovation, enhance business practices, and create lasting value for all,” he said. He also discussed LASAA’s strategic plans for the future, which include expanding digital infrastructure and introducing new initiatives to enhance the OOH advertising experience.
Prince Akiolu outlined key milestones achieved by LASAA under his leadership to include overseeing a comprehensive review and enhancement of LASAA’s regulatory framework through the introduction of more streamlined and transparent processes for signage registration, renewal and enforcement.
