Anayo Ezugwu 
Samuel Obafemi’s esteemed institutions, the Sam Obafemi Behavioural Change Academy (SOBCA) and Business Study Group (BSG) have announced the merger of the companies.
The merger has led to the establishment of Cerca Africa. The union would combine the exceptional expertise, vast resources, and unwavering dedication of both organizations to deliver unparalleled solutions in strategy, processes, change management, marketing and sales outcomes, behavioural change, and coaching.
The decision to consolidate SOBCA and BSG into Cerca Africa was driven by a shared vision to make a profound impact on individuals and businesses across Africa and beyond.
By harnessing their collective strengths and knowledge, Cerca Africa strives to provide comprehensive, innovative, and tailor-made business solutions that empower clients to overcome obstacles, maximize their potential, and achieve resounding success.
Speaking about the merger, the visionary leader behind Cerca Africa, Sam Obafemi, expressed the company’s unwavering dedication to its clients.
He said, “True to the essence of our name, Cerca Africa, we are here for you, always close, actively listening, and providing unwavering support as you navigate the challenges of daily business and life.
“Our mission is to simplify your journey by offering exceptional solutions in strategy, processes, change management, marketing and sales outcomes, behavioral change, and coaching.”
Cerca Africa represents an exciting era of collaboration and innovation. Led by Sam Obafemi, known for his problem-solving prowess as “The Octopus,” Cerca Africa boasts a team of experts who are wholeheartedly dedicated to delivering outstanding services that cater to the diverse needs of clients.
Obafemi brings a wealth of experience as a trained computer scientist turned behavioral change therapist and business community strategist. His extensive certifications in life coaching, positive psychiatry, anger management therapy, NLP, and emotional intelligence contribute to the company’s success.
As the President of Sam Obafemi Behavioral Change Academy and Chief Executive of Business Study Group, Obafemi has demonstrated his expertise in driving personal and professional transformations.
With an impressive educational background that includes an MBA from the University of Business Innovation and Sustainability (UBIS) in Geneva, an MSc in Management from College De Paris in Paris, and the ongoing pursuit of a Doctor of Business Administration (DBA) with UBIS, his knowledge, and insights will be instrumental in Cerca Africa’s achievements.
Cerca Africa is deeply committed to the principles of community, tribe, and membership, firmly believing in their ability to foster wealth creation for its members.
The company’s overarching goal is to serve as a trusted partner to individuals and businesses, equipping them with the necessary tools, guidance, and unwavering support to thrive in an ever-evolving business landscape.