New Telegraph

‘I Love Mercy Chinwo’s Style’

Odoma Rose Asibi popularly known as Awuwu is a gospel artiste carving a niche for herself in the creative industry. In this interview with Deborah Ocheni, she speaks about her love for Mercy Chinwo’s style, her sense of fashion and sundry issues. Excerpts:

How would you assess the level of patronage of gospel music?

The patronage on gospel music is gen- erally poor although emerging artist are beginning to change the narratives. That is not to say that we don’t have a handful of olden days’ artist that were really popular and influential.

Would you say government has done enough for creative people in Nigeria?

The Government, has not done enough for creative people in our country. Investing in the creative industry can really rebase our economy as a nation if efforts are made towards that direction.

Which fashion rule do you live by?

What do you think of the world without fashion? When it comes to fashion world, I am just me, I don’t go overboard because I believe that less is more when it has to do with fashion. The world without fashion will be so boring because fashion adds beauty to life.

Which celebrity style do you admire most?

I admire Mercy Chinwno’s style. She always appears modest and classy in style.

Is there anything you are unlikely to be caught wearing? Yeah. You can’t see me wearing anything that does not glorify God.

What makes a woman well-dressed? A woman is well dressed when she is comfortable in what she is wearing.

When it comes to fashion would you say your physique works to your advantage? By God’s grace, I have a perfect body size that accentuates anything I put on. It works to my advantage.

Which fashion trend do you like most? I love the native trend; I admire how mod- ern designer are creatively turning traditional wears to suite all occasion. Personally what does style mean to you? My style is modest and comfortable. One is stylish when you are modest and comfort- able in your style.

Are you labels freak? Am not label freak rather, I wear anything that is good not minding the label on it but this is not the case with my shoes and bag. In all, soul winning through my music is what freaks me the most.

Fashion wise, would you rather go for quality, trend or colour? I go for quality. Quality is always my first consideration.

What do you consider a wardrobe staple? Native wears. This is because it can take you to any gathering be it religious, social or official.

Do you have a specific outfit for particular events? Yes. We have outdoors and indoors events which demand specific outfits to suit the occasion.

What are your ready to go outfits? Native wears. It is a beautiful reminder of my identity as an African woman and it is so elegant.

Comparing modern designers to classical ones, how will you rate designers of these days? Designers of these days are so creative nevertheless, they still draw inspiration from designers of the old and that is why vintage is making a comeback.

Which accessory do you live for? Simple accessories that are affordable.

Define your style in one word? Godly.

Does your present status as an artist influence your dress sense? It does because I am the visible representation of the invisible God. I must dress to bring God glory.

Do you conform to trends? I do not really conform to trends. I go by the lead of the Holy Ghost.

How do you love your shoes? Fair. Not there yet. Trend wise, don’t you think women have more varieties than men Yeah, women are more celebrated than men. Reason to me is because we are created to be liked by all.

For live performance, would you rather go for a suite or simple native? I go for simple native.

Does your background influence who you are now? Yes, it does, I am from the family of singers, we have so many gospel artistes in my family. Glowing up, I watch them sing and the healing that comes from their ministry to the soul. I think basically that is where the inspiration came from.

The gospel music market seems saturated; how do you intend to keep afloat? I really do not think it’s saturated because I don’t think there are two people doing one thing on earth. We are all made differently with unique gifts. The aim is to glorify God and there cannot be too many people doing that. Remember also that it is not by power nor by might but, by the grace of God who has called me into this Ministry.

What are you offering differently from other gospel artiste? It is the strength God gave me through prayers that makes the difference.

Would you say you are satisfied with places gospel music has taken you to? Not at all. My best is definitely yet to come.

Are there any challenges? Numerous challenges. A whole lot of challenges that I don’t even know where to start from. One of the many challenges we face is funding and we also lack sponsors.

What is your advice to those who wish to attain the height that you are now? It takes prayers and consistency to surmount all obstacles and attain any height you desire. The key is to always push forward.

How would you assess the level of patronage of gospel music? The patronage on gospel music is generally poor although emerging artist are beginning to change the narratives. That is not to say that we don’t have a handful of olden days’ artist that were really popular and influential.

Would you say government has done enough for creative people in Nigeria? The Government, has not done enough for creative people in our country. Investing in the creative industry can really rebase our economy as a nation if efforts are made towards that direction.

Which fashion rule do you live by? What do you think of the world without fashion? When it comes to fashion world, I am just me, I don’t go overboard because I believe that less is more when it has to do with fashion. The world without fashion will be so boring because fashion adds beauty to life.

Which celebrity style do you admire most? I admire Min. Mercy Chinwno’s style. She always appears modest and classy in style.

Is there anything you are unlikely to be caught wearing? Yeah. You can’t see me wearing any- thing that does not glorify God.

What makes a woman well-dressed? A woman is well dressed when she is comfortable in what she is wearing.

When it comes to fashion would you say your physique works to your advantage? By God’s grace, I have a perfect body size that accentuates anything I put on. It works to my advantage.

Which fashion trend do you like most? I love the native trend; I admire how mod- ern designer are creatively turning traditional wears to suite all occasion.

Personally what does style mean to you? My style is modest and comfortable. One is stylish when you are modest and comfortable in your style.

Are you labels freak? Am not label freak rather, I wear anything that is good not minding the label on it but this is not the case with my shoes and bag. In all, soul winning through my music is what freaks me the most.

Fashion wise, would you rather go for quality, trend or colour? I go for quality. Quality is always my first consideration.

What do you consider a wardrobe staple? Native wears. This is because it can take you to any gathering be it religious, social or official.

Do you have a specific outfit for particular events? Yes. We have outdoors and indoors events which demand specific outfits to suit the occasion.

What are your ready to go outfits? Native wears. It is a beautiful reminder of my identity as an African woman and it is so elegant.

Comparing modern designers to classical ones, how will you rate designers of these days? Designers of these days are so creative nevertheless, they still draw inspiration from designers of the old and that is why vintage is making a comeback.

Which accessory do you live for? Simple accessories that are affordable. Define your style in one word? Godly.

Does your present status as an artist influence your dress sense? It does because I am the visible representation of the invisible God. I must dress to bring God glory.

Do you conform to trends? I do not really conform to trends. I go by the lead of the Holy Ghost.

How do you love your shoes? Fair. Not there yet. Trend wise, don’t you think women have more varieties than men Yeah, women are more celebrated than men. Reason to me is because we are created to be liked by all. For live performance, would you rather go for a suite or simple native? I go for simple native.

Does your background influence who you are now? Yes, it does, I am from the family of singers, we have so many gospel artistes in my family. Glowing up, I watch them sing and the healing that comes from their ministry to the soul. I think basically that is where the inspiration came from.

The gospel music market seems saturated; how do you intend to keep afloat? I really do not think it’s saturated because I don’t think there are two people doing one thing on earth. We are all made differently with unique gifts. The aim is to glorify God and there cannot be too many people doing that. Remember also that it is not by power nor by might but, by the grace of God who has called me into this Ministry.

What are you offering differently from other gospel artiste? It is the strength God gave me through prayers that makes the difference.

Would you say you are satisfied with places gospel music has taken you to? Not at all. My best is definitely yet to come.

Are there any challenges? Numerous challenges. A whole lot of challenges that I don’t even know where to start from. One of the many challenges we face is funding and we also lack sponsors.

What is your advice to those who wish to attain the height that you are now? It takes prayers and consistency to sur- mount all obstacles and attain any height you desire. The key is to always push forward.

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