New Telegraph

Hollywood, Nollywood Synergise To Revive Creative Ecosystem

A group, the Black History and Lifestyle Award (BHLA), in collaboration with the American Embassy and the American Business Council Nigeria (ABC), has hosted a ground breaking event that celebrates the synergy between Hollywood and Nollywood, showcasing the immense potential of the creative industry in both regions.

The event, which kickedoff with a warm welcome from MC Layole Oyatogun, who acknowledged key stakeholders, including guilds and sponsors such as PWC, Wema Bank and Radisson Hotel, alongside BHLA founder, Eziade Folashade Balogun.

In her welcome address, Balogun emphasised the significance of collaboration between African and American creative hubs to push the boundaries of the entertainment industry.

“We are here today not just for conversation, but for action – to build something lasting that will push the boundaries of what African and American creative minds can achieve together,” she stated.

Public Affairs Officer of the U.S. Consulate in Lagos, Julia P. McKay, highlighted the growing global recognition of the Nigerian creative industry and encouraged local talent to seize opportunities for mentorship, funding and training through U.S. programmes.

“Nigerian creative industry is gaining momentum on the global stage, and we are committed to supporting their development,” she noted.

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