The introduction of Hollandia Zero Yoghurt last year generated a lot of excitement among consumers inclined to a healthy lifestyle and interested in enjoying the natural taste and nutrition of yoghurt with Zero Added Sugar, Zero Artificial Sweeteners and Zero Lactose. Brand analysts and nutritionists have also commended the product launch campaign tagged; “So Much Yoghurt Goodness, Zero Compromise,” for its boldness in highlighting the product value to drive preference and purchase intentions.
They concluded that the campaign reflects deep insights on the shift in consumption pattern as a result of growing health and lifestyle consciousness in the country. Fatimah Ladipo, a nutritionist in Lagos said regular consumption of low fat drinking yoghurt like Hollandia Zero Yoghurt is beneficial for overall health, as it helps keep your calories and protein intake in check. According to her, “It does this by regulating your hunger hormones, upping your metabolism and keeps you feeling full.”