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Fashion not complete without beauty, style – Onyeuka

Sophia, CEO, Sophie Couture While there is no absolute authority on what fashion entirely constitutes there is a consensus of sorts that true style comes from an understanding of how to master basic beauty and fashion trends and tasks. According to Onyeuka Sophia Anwuli, the Chief Executive Officer of Sophie Couture, a foremost Nigerian brand in fashion, the union of beauty and style gives rise to fashion.

In a recent interview, she tutored how the tree elements go hand in hand and how the divorce of one from the other may not entirely end in a good result.

“Fashion, beauty and style all work hand in hand. Fashion, beauty, and style are three best friends. They can stand on their own but they are better together because they complement one another. Fashion is not completely meaningful without beauty and style. Beauty enhances fashion and style,” she says

The boss lady at Sophie Couture, situated in the highbrow Lekki on the Island of Lagos and at the popular Adeniran Ogunsanya Street in Mainland of Lagos Nigeria explains explains how trends come into the mix

“Being creative dictates trends in fashion . Yes, this has helped with growth of my brand. For example, we happen to have customers who also reside abroad who shop from us here in Nigeria and we get to ship their items to them abroad . An average person who lives in the USA who shops with us during the winter period will not shop for clothing  from us for summer. Now, with this we consider our customers abroad by stocking up things like tracksuits , winter jackets , etc regardless of the fact that they cannot be sold here in Nigeria due to our hot weather. So, for fashion we go by the trend because that’s the only way to keep being in business.”

After graduating from Imo State University with a Bachelor’s degree in banking and finance Onyeuka Sophia Anwuli picked up a 8-5pm job with a shipping company while running her boutique and fashion business in the background.

She founded the Sophie Couture brand in 2007 and has since taken the brand to the apex of the ladder in fashion and boutique business by deploying technology-driven marketing skills and also by selling luxury items at affordable prices.

According to her, the seed of her passion for fashion began to germinate from the age of 5 until she took it up seriously after graduation from Imo State University.

“I so much loved clothes to the extent that I always spent all my salary on fashion because then my dad was always giving me a monthly work salary as a supper upkeep so I didn’t have any course to worry. I love to look good and dress fashionable . This passion became clearer whenever I dress up people admire and always like to know where I got the dress I was wearing from. It was then I began to think out of the box to say if I put in efforts I could make a good living out of selling clothes . This was how it all began for me,” she reminisces.

Onyeuka Sophia Anwuli is a Delta Igbo woman from Ndokwa East Local Government area of Delta State. She attended Learning Field Nursery and Primary School.

Her secondary education was at Hope Bay College before proceeding to Imo State University for a degree in banking and finance.

She currently operates from 21 Admiralty Way, Lekki Phase 1 and 15 Adeniran Ogunsanya, Surulere outlets but plans to have an outlet in the whole 36 States of the country including the Federal Capital Territory.

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