Taiwo Hassan 
Verdant Zeal Group Limited, a leading Marketing Communications Group, has disclosed that it’s 2024 Innovention Series is aimed to inspire marketing professionals, business leaders, and stakeholders on how Artificial Intelligence (AI) can be integrated into marketing strategies to achieve excellence and impact.
The organisers stated that the 2024 Innovention Series theme: “Implementing AI for Marketing Excellence and Impact,” is a virtual event, which marks the 12th edition of the highly anticipated series slated to hold on Thursday, October 24, 2024.
According to them, this year’s edition keynote address will be delivered by Head, Center of Intelligence of Things at the University of Bolton, Dr. Celestine Iwendi, who will provide deep insights into the transformative potential of AI in marketing and discuss emerging trends in the field.
Highlighting the importance of the event, Iwendi stated: “AI is not merely a tool for efficiency; it is an enabler of creativity and innovation that will reshape the future of marketing. The ability to harness AI’s potential will define the next generation of marketing leaders.”
In the build-up to the main event, Verdant Zeal Group will also host the Innovention Campus event on Monday, October 21, 2024, at Olabisi Onabanjo University, Ogun State.
Themed “Machine Learning and Hyper-Personalized Marketing,” the campus event aims to engage young professionals and academics in exploring cutting-edge AI strategies applicable to the marketing industry.
Speaking on the upcoming events, the Executive Vice Chairman of Verdant Zeal Group, Dr. Tunji Olugbodi, said: “The Innovention Series is committed to advancing thought leadership on the nation’s critical economic and business challenges.
“This year, our focus on AI comes at a crucial time when businesses are seeking more efficient and innovative ways to connect with customers. “We believe this series will provide actionable insights for driving marketing excellence and positioning companies for longterm success in the digital era.”
