New Telegraph

9mobile holds capacity building session for journalists

As part of its on-going strategic programmes for media engagement, 9mobile has held a capacitybuilding session to equip journalists with the requisite skills needed to boost their reporting and adapt effectively to the dynamic media landscape.

The training session, which was held virtually in observance of prescribed measures to limit the spread of COVID- 19, was facilitated by the Regional Editor (West Africa), The Conversation Africa, Adejuwon Soyinka. Speaking on the theme: “Online Content Optimisation – engaging millennial and Gen-Z audiences with storytelling,” Adejuwon remarked that disruption in news media creates better opportunities for journalists to leverage and tell good stories that connect with new audiences. According to him, content optimisation entails making sure that stories are written and produced in a relatable way and can reach the largest possible target audience, in this case, the Millennials and the Gen-Z. “Telling a good and captivating story means finding and verifying important or interesting information and then presenting it in a way that engages the audience.

The fact remains that attention span is decreasing by the day. “In 2000, a study by Microsoft measuring how long people can focus on one thing for a specific amount of time showed that the average person’s attention span was 12 seconds and has further dropped since that study was carried out. The question then is, how do we tell our stories in such a way that it grabs the attention of readers of the new age?” he queried. The Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, emphasised that 9mobile is committed to advancing the growth of the media profession in Nigeria. “9mobile will continue to provide robust platforms for journalists to upskill their profession to discharge their duties effectively,” he said.

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